PR Media Consultants®

Public Interest Media Since 1968

How Media Really Work and
How to Work the Media

(The Press and You:
How to Have a Healthy Relationship)

Good strategy means thinking 6 moves in advance

"After 37 years in journalism and politics, I know that media strategies are virtually unlimited - even in seemingly isolated areas or in situations appearing to present few media players."
Paul Richards, Public Interest Media Consultant

Sponsoring Group: Your Group Here
Workshop Date:
Time: 9:00 a.m. to Noon. Lunch. 1:00 p.m. to 4:00 p.m. (example)
Location:
Contact:
Workshop Leader: Paul Richards; PR Media Consultants®; P.O. Box 422; Boulder, MT 59632;
Ph: 406-225-4235;
E-mail: Paul@PRMediaConsultants.com

Workshop:

"How Media Really Work and How To Work the Media"
        Do you believe the facts speak for themselves? Sorry.  Public interest advocates, environmental and sustainable agriculture groups, libraries, museums, universities, and First Nations/Native Americans need inside information on how media really work. Since they can't afford the six- and seven-figure salaries reaped by corporate media consultants, pro-public viewpoints are often omitted or under-represented.
        In today's short-staffed newsrooms, "reporters" no longer have time to report. With essential personnel laid off, reporters are increasingly saddled with in-house "layout" responsibilities. Actual reporting gets lost amidst software snafus, demoralizing pay and benefit cuts, management's relentlessly shrinking "news hole" (news-to-advertising ratio), and corporate owners' growing infatuation with inoffensive "McNews."
        You can be darn sure your reporter is getting professional releases from the resource-extraction industries. Make her/his job easier! This workshop helps you balance the scales.

Instructor:
"How Media Really Work and How To Work the Media"
Paul Richards is a former newsman with The Associated Press; AP elections' manager; editor or co-editor of three newspapers; syndicated columnist; UPI stringer; statewide radio news producer; and television journalist. Richards has served as press liaison for Congressional, gubernatorial, and legislative campaigns.

Regarding community service, Richards is a former member of the Montana House of Representatives (voluntarily retired); three official state advisory councils; one federal advisory council; and a county committee.
Richards has founded or co-founded twelve public interest organizations; served as executive director for five; and board member or officer for elevem.

Teaching Methods:
"How Media Really Work and How To Work the Media"
Richards specializes in public interest advocacy and "free media" strategy. Richards draws from 37 years' experience as a reporter, editor, columnist, broadcaster, advocate, governmental advisor, candidate, and elected official to share how each might view a given issue or situation.
Workshop topics are accompanied by ample no-nonsense handouts, specifically tailored to Western resource issues and Western media. Syllabi, résumé, and references are readily provided.
To date, Richards' "How Media Really Work and How To Work the Media" and "The Press and You - How to Have a Healthy Relationship" workshops have reached over a thousand public interest staff and board members from every state and province.

Not to be reproduced without expressed written consent from:

PR MEDIA CONSULTANTS®
Public Interest Media Since 1968
P.O. Box 422
Boulder, MT 59632 USA

Ph: 406-225-4235
Fax: 406-225-4235

E-mail: Paul@PRMediaConsultants.com

RETURN HOME